Womens football commercial report 2026
In-depth research and data-driven reports on the issues, trends and opportunities shaping the business of sport.
- 05 JUN 2026
- DOWNLOAD PDF
KEY TAKEAWAYS
Women’s football continues to break records—on and off the pitch. Our analysis of
commercial performance across the global women’s game shows sustained growth
across every major revenue stream in 2025.
This report provides a comprehensive view of the market, including revenue trends,
sponsorship activity, club valuations and investment flows.
Commercial growth accelerates
Total commercial revenue in women’s football reached $1.28bn in 2025, representing a 35% increase compared to 2024.
Sponsorship leads the way
Sponsorship revenue grew 42% YoY to reach $692m in 2025, driven by new partners entering the market and increased investment from existing sponsors.
The commercial appeal of women’s football is real and growing. Brands see the value—not just in visibility, but in alignment with a new generation of fans.
Jenny Lee
Head of Partnerships, FIH
Broadcast and matchday continue to grow
Broadcast and matchday income continued to rise through 2025, as more territories carried the women’s game and clubs invested in the event around the fixture.
Investment and club valuations
Club valuations remain concentrated among a small group of sides, but new capital is beginning to spread across a wider set of leagues and ownership groups.
League focus
The top five leagues now account for 68% of total commercial revenue. That concentration is the centre of gravity for the market, and the clearest signal of where value currently sits.
What’s next?
The next cycle depends on whether sponsorship, broadcast and matchday can deepen together. The commercial opening is real. The work now is to turn a record year into a repeatable one.
ON THIS PAGE
05
06
RELATED REPORTS
DOWNLOAD THE REPORT
