FOOTBALL. DATA. INSIGHT. IMPACT.

Intelligence for
better decisions.

Independent, data-driven research and expert analysis on the business of football.
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Trusted by leaders across the game
FIFA ECA LaLiga women
in football

WHAT WE DO

INSIGHTS

Timely analysis and expert perspectives on the issues that shape football.
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CONVERSATIONS

Interviews and discussions with the people driving football forward.

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REPORTS

In-depth research and data on trends, markets and opportunities.

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LATEST INSIGHTS

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Ekran Resmi 2026-10-17 08.48.59
PERSPECTIVE
Leadership, purpose and lasting impact Tamplate
Insights from leaders on building inclusive environments and creating long-term value in sport.
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EVIDENCE
Women's football commercial report 2026
The latest data on revenue growth, sponsorship, investment and valuation trends across the women’s game.
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CASE STUDY
Arsenal Women: Building sustainable dominance
Inside the structures, decisions and culture that created one of Europe’s most consistent performers.
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ANALYSIS
Why strategy execution fails in sport
Key reasons organisations struggle to turn strategy into results—and what separates the best from the rest.

OUR RESEARCH THEMES

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PEOPLE & LEADERSHIP
Leadership and organisational effectiveness in sport.
STRATEGY & PERFORMANCE

Strategy, operations and performance in high-performance environments.

MARKET & COMMERCIAL

Commercial models, revenue streams and the business of football.

GLOBAL GAME

Global comparisons, governance and the evolution of the game.

CLUB & CASE STUDIES

Deep dives into clubs, leagues and football ecosystems.

OUR RESEARCH APPROACH

We combine data, insight and real-world experience to deliver research that is rigorous, independent and actionable.
DATA-LED
Robust data from trusted sources.
EXPERT PERSPECTIVE
Insights from leaders and practitioners.
GLOBAL VIEW
Tracking the game across the world.
ACTIONABLE
Research that informs better decisions.

KNOWLEDGE PARTNERS

wyscout
In partnership
FBFOOTBALL
BENCHMARK
Data partner
WSL
ANALYTICS
Research partner
OFF THE
PITCH
Knowledge partner
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