About
Independent research, expert perspectives and practical tools
for the people who lead sport organisations.
OUR MISSION
Intelligence for better sport organisations.
FOCUS Intelligence Hub turns research and real-world experience into clear thinking for leaders in sport. We publish timely insights, in-depth reports and conversations with the people driving the game forward.
Our aim is simple: help sport organisations define the right problems, align people and strategy, and make better decisions with evidence.
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CONTENT FORMATS
Insights, Reports and Conversations.
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INSIGHT TYPES
Signal, Intelligence, Analysis, Framework, Case, Evidence, Perspective.
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RESEARCH THEMES
From leadership to the global game.
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STEP METHOD
Research, Synthesis, Validation, Application.
OUR APPROACH
Rigorous, independent and built to be used.
Every insight and framework is built on a process that combines data, real-world experience and practical testing with leaders in the game.
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RESEARCH
We analyse data, trends and best practices.
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SYNTHESIS
We distil complex insights into simple, usable models.
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VALIDATION
We test with practitioners and refine.
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APPLICATION
You apply with confidence and create impact.
WHAT WE STAND FOR
CLARITY
Define the right problems and priorities before looking for answers.
ALIGNMENT
Bring people, strategy and processes together around shared goals.
EVIDENCE
Use data and experience to make better calls, not louder ones.
IMPACT
Create sustainable performance that lasts beyond a single season.
PEOPLE
The team and advisers behind FOCUS Intelligence Hub.
Les Reed
PROGRAM DIRECTOR
Team member name
ROLE / TITLE
Team member name
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KNOWLEDGE PARTNERS
We work with trusted data and research partners to keep our analysis rigorous and independent.
wyscout
In partnership
FBFOOTBALL
BENCHMARK
BENCHMARK
Data partner
WSL
ANALYTICS
ANALYTICS
Research partner
OFF THE
PITCH
PITCH
Knowledge partner