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Insights

Ideas, analysis and perspectives
on the issues that shape sport organisations
and drive better decisions.

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Ekran Resmi 2026-10-17 08.48.59
PERSPECTIVE
Leadership, purpose and lasting impact Tamplate
Insights from leaders on building inclusive environments and creating long-term value in sport.
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EVIDENCE
Women's football commercial report 2026
The latest data on revenue growth, sponsorship, investment and valuation trends across the women’s game.
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CASE STUDY
Arsenal Women: Building sustainable dominance
Inside the structures, decisions and culture that created one of Europe’s most consistent performers.
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ANALYSIS
Why strategy execution fails in sport
Key reasons organisations struggle to turn strategy into results—and what separates the best from the rest.
Ekran Resmi 2026-10-17 08.50.41
LEADERSHIP & STRATEGY
Stakeholder Alignment Map Tamplate
Identify, understand and align key stakeholders around shared objectives.
Ekran Resmi 2026-10-17 08.49.55
LEADERSHIP & STRATEGY
Impact vs Effort Matrix
Prioritise initiatives and allocate resources to maximise impact.
Ekran Resmi 2026-10-17 08.48.59
LEADERSHIP & STRATEGY
Commercial Value Creation Model
A structured approach to building, delivering and monetising commercial value in sport.
Ekran Resmi 2026-10-17 08.48.17
LEADERSHIP & STRATEGY
Talent Lifecycle Framework
An end-to-end model to attract, develop and retain talent that drives competitive advantage.
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INNOVATION & TECHNOLOGY
Data, AI and the future of decision-making Tamplate
Dr. Tom Crawford on how clubs can turn data into a competitive advantage.
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TALENT & PERFORMANCE
High performance cultures that last
Warren Engelbrecht on building environments where people and performance grow together.